But, fear not. There is help, not from the government, not from the banks, and not from anyone, save for you. Yes, you. Imagine, if everyone knew what we in the industry know. We would all be flooded with applications, finding ourselves in a deluge of prospects. It's up to you to educate your community about the situation we are all in. It's up to you to restore confidence in the real estate and financing industry. Not one other person is going to do it for you. Find any way you can to communicate with prospective buyers. Note that I said "communicate with" not "advertise to".
Advertising has it's purpose, but there's another avenue, likely more productive avenue. By engaging with more people, we are able to teach them and that's exactly what they need. Accept it or not, real estate financing is seen as complex and corrupt. The old adage of "one bad apple spoils the bunch" is widely held for a reason. But hey, there's a lot of good apples left in this bunch, let's teach people that.